Cube Reaction C:62 mountain bike

The Cube Reaction C:62 is a high-performance cross-country mountain bike known for its lightweight carbon fiber construction. The brand 'Cube' was founded in 1993 by Marcus Pürner in Waldershof, Bavaria, Germany. It began as a small operation in a corner of Pürner's father's furniture factory and has since grown into one of Europe's largest bicycle manufacturers.

While the design, research and development (R&D), and final assembly of high-end models take place at the company's headquarters and specialized facilities in Waldershof and Helmbrechts, Germany, the manufacturing process is global. Like many major bicycle brands, Cube sources its carbon and aluminum frames from specialized factories in Asia (notably Taiwan and Cambodia). These frames are then shipped to Germany, where they are assembled with premium components from global suppliers like Shimano and SRAM. The company remains privately owned and operated by its founder, which allows it to focus on long-term engineering innovation rather than short-term shareholder demands.