Made O'Meter
Discover where a brand or product originates
Organic Shop is a vibrant skincare brand that focuses on accessible, natural beauty. Originally founded in Russia in 2010 by Andrey Trubnikov (the visionary behind Natura Siberica), the brand was developed to provide high-quality organic cosmetics at an affordable price point. The brand's philosophy is built on three pillars: Simple, Pure, and Natural, ensuring that at least 95% of ingredients are of natural origin.
Following geopolitical changes and corporate restructuring, the production for European and international markets was centralized in Estonia. This allows the brand to maintain its COSMOS Natural and Vegan Society certifications while adhering to strict EU manufacturing standards. The Estonian facility, operated by Eurobio Lab, produces the majority of the lineup found in Western retailers today.
As of 2026, the brand is part of the Natura Siberica group's international portfolio. While the brand has roots in Russian entrepreneurship, its global operations are managed through subsidiaries in the European Union to facilitate worldwide distribution. The ultimate ownership remains tied to the legacy and corporate structure of the Natura Siberica Group, which has expanded its footprint across more than 90 countries.
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