Roaman's apparel

Roaman's is a historic American fashion brand specializing in plus-size women's clothing, footwear, and accessories. Founded in the early 20th century in New York City, the brand was established to provide stylish and comfortable fashion for women with curves, a niche that was largely underserved at the time. Over the decades, it transitioned from a local retailer to a major mail-order and eventually a leading e-commerce brand.

In 1982, Roaman's was acquired by the company now known as FULLBEAUTY Brands (formerly Brylane). The brand's manufacturing is global, with products sourced from various countries including India and China to maintain its competitive pricing. Ownership of the parent company has changed hands several times among private equity firms; since 2019, it has been primarily owned by a consortium including Goldman Sachs, Oaktree Capital Management, and Clearlake Capital Group. The brand remains headquartered in Indianapolis, Indiana, under the FULLBEAUTY Brands umbrella.