Auriol Radio Controlled Weather Station

Auriol is a private label brand primarily associated with the German discount supermarket chain Lidl. The brand specializes in affordable precision instruments, including weather stations, wall clocks, wristwatches, and binoculars. These products are typically sold as part of Lidl's rotating 'middle aisle' promotions across Europe and other regions where the retailer operates.

While the brand is owned by the German retailer Lidl, the actual manufacturing is outsourced to various specialized electronics producers in China, such as digi-tech gmbh or similar OEM manufacturers. These devices are known for offering comprehensive features—such as radio-controlled time synchronization (DCF77 signal), barometric pressure tracking, and indoor/outdoor climate monitoring—at a highly competitive price point.

Ownership of the brand remains with Lidl Stiftung & Co. KG, which is a subsidiary of the Schwarz Group, one of the largest retail groups in the world. This integration allows the brand to benefit from Lidl's massive distribution network and supply chain efficiencies.