Estathé Pesca iced tea

Estathé is a prominent Italian brand of iced tea that has been a staple of the country's beverage market since its launch in 1972 by Michele Ferrero. It is widely recognized as the first industrial iced tea in Italy, distinguishing itself with a recipe based on a real infusion of tea leaves rather than just flavorings. The brand name itself is a clever play on words; 'estate' is the Italian word for summer, and 'thé' is the word for tea, making 'Estathé' phonetically identical to 'summer tea'.

The product is manufactured in Italy by the Ferrero Group, primarily in their production facilities in Alba, Piedmont. While Ferrero is globally famous for confectionery items like Nutella and Kinder, Estathé represents a significant portion of their non-chocolate portfolio. The brand is deeply ingrained in Italian culture, often associated with beach holidays and summer activities, and it has historically sponsored major sporting events like the Giro d'Italia.