Hanul Boieresc Salam de biscuiti

Hanul Boieresc is a prominent private label brand exclusively developed for the Romanian market by the discount supermarket chain Penny, which is part of the German-based REWE Group. The brand was specifically designed to offer authentic, traditional Romanian flavors and high-quality local products to consumers.

'Salam de biscuiți' (biscuit salami) is a classic Romanian no-bake dessert, typically made from crushed cocoa biscuits, Turkish delight, and rum essence. As part of Penny's 'Hanul Boieresc' line, this product is manufactured in Romania, aligning with the company's commitment to sourcing and producing its flagship local brand within the country to support regional suppliers and maintain traditional recipes. The brand ownership lies with the REWE Group, headquartered in Cologne, Germany, which oversees the Penny operations across Europe.