Italiamo Frutti di Mare

Italiamo is a premium private-label brand owned by the German discount retailer Lidl. The brand was specifically developed to offer a wide range of authentic Italian food products, typically featured during Lidl's popular "Italian Week" promotions across its global store network. The product range covers everything from pasta and sauces to frozen seafood and desserts, with a focus on traditional regional recipes.

While the brand is owned by a German corporation, Lidl partners with over 200 local Italian suppliers to produce the Italiamo range. This ensures that the products meet specific quality standards and maintain the "Made in Italy" cachet. The Frutti di Mare (seafood mix) featured is typically processed and packaged in Italy, utilizing seafood sourced from various global sustainable fisheries (often including species from Chile or the Atlantic) before being marinated and frozen for export.