Olivia Rose London clothing

Olivia Rose London, formerly known as Olivia Rose The Label, is a boutique British fashion brand that has gained international recognition for its romantic, Victoriana-inspired designs. Founded by Olivia Rose Havelock in 2017, the brand initially operated as a one-woman show from a studio in Edinburgh, Scotland. The brand's signature aesthetic features oversized puff sleeves, intricate shirring, and ladylike silhouettes, which quickly became a viral sensation on platforms like Instagram and TikTok.

In early 2025, the brand underwent a significant transformation, rebranding from Olivia Rose The Label to Olivia Rose London (and subsequently introducing the luxury line One Addington). This evolution marked a shift toward high-end occasion-wear and bridal collections. Despite its growth and presence in major retailers like Selfridges, the brand remains committed to a slow-fashion philosophy. Most garments are produced on a made-to-order basis, which significantly reduces textile waste and allows for more inclusive sizing. Manufacturing continues to be primarily based in the United Kingdom, maintaining the brand's heritage of British craftsmanship.