Haribo confectionery mixes

Haribo is a world-renowned German confectionery brand founded in 1920 by Johannes 'Hans' Riegel in Bonn. The company name is a syllabic abbreviation of its founder and the city of origin (Hans Riegel Bonn). Haribo is credited with inventing the gummy bear in 1922, originally known as the 'Dancing Bear' (Tanzbär).

The specific products shown, including Matador Mix and Stjerne Mix, are staples of the Scandinavian market. While Haribo operates 16 manufacturing facilities across 11 countries—including Germany, Denmark, France, and the UK—these specific mixes (notably Matador Mix) are heavily associated with and often produced by Haribo Lakrids A/S in Denmark to cater to Northern European tastes for licorice and fruit gum blends.

Today, Haribo remains a private, family-owned company, with its ultimate global headquarters located in Grafschaft, Germany. It continues to be managed by the Riegel family, maintaining its status as a global leader in the fruit gum and licorice industry.