The Humble Co. Oral Care

The Humble Co. is a Swedish brand that has revolutionized the oral care industry since its inception in 2013. Founded by dentist Noel Abdayem after a volunteer trip to Jamaica, the brand was built on the mission to provide eco-friendly and socially responsible alternatives to plastic oral care products. Its flagship product, the bamboo toothbrush, was one of the first to gain global commercial success, leading to a broad range of sustainable products including toothpaste, floss, and mouthwash.

Today, The Humble Co. is part of the Humble Group AB, a large Swedish FMCG conglomerate. The brand maintains its commitment to social impact through the Humble Smile Foundation, which receives a portion of sales to fund oral health projects for children in need worldwide. While the brand is designed and headquartered in Stockholm, Sweden, manufacturing takes place in various locations globally, often close to sustainable raw material sources like bamboo plantations in Asia.