Great Value Flushable Wipes

Great Value Flushable Wipes are a prominent private-label hygiene product sold exclusively through Walmart. Launched in 1993, the Great Value brand was created to provide consumers with high-quality alternatives to national brands at a significantly lower price point. By eliminating traditional marketing and advertising expenses, the brand focuses on value and utility, becoming one of the largest consumer packaged goods brands in the world.

While the branding is handled by Walmart, the physical production is outsourced to a network of global and domestic manufacturers. For paper and hygiene products like flushable wipes, Walmart typically partners with major specialized manufacturers such as Rockline Industries or Nice-Pak, which operate facilities primarily in the United States. These wipes are engineered to meet flushability standards, using plant-based fibers designed to break down in septic and sewer systems.

Ownership of the brand remains with Walmart Inc., the American multinational retail corporation headquartered in Bentonville, Arkansas. As the ultimate owner, Walmart oversees the quality standards, packaging design, and distribution of Great Value products across its global retail network, including its Supercenters and Sam's Club locations.