Cirio Passata Rustica sieved tomatoes

Cirio is one of Italy's most historic and iconic food brands, specializing in high-quality tomato products. The company was founded in 1856 by Francesco Cirio, who was a pioneer in the 'appertization' technique of food preservation, which allowed Italian produce to be exported globally for the first time. The brand has a deep-rooted heritage in Italian agriculture, specifically in the Piedmont and Naples regions.

Today, Cirio is owned by Conserve Italia, one of the largest agri-food cooperatives in Europe. This ownership model means the brand is effectively owned by over 14,000 Italian farmers who supply the raw materials. The production process is strictly controlled from 'seed to fork,' with tomatoes typically processed within hours of harvest at facilities located near the fields in Italy to ensure peak freshness and flavor. The product shown, a 340g bottle of sieved tomatoes (Passata), is a staple of Mediterranean cuisine and continues to be produced primarily in its country of origin, Italy.