REWE Brauner Rohrzucker FT

REWE Brauner Rohrzucker FT is a private-label brown cane sugar product sold by the German retail giant REWE. The 'FT' designation on the price tag indicates that the product is Fairtrade certified, ensuring ethical sourcing practices and fair wages for the farmers involved in its production.

While the raw sugarcane is typically sourced from tropical regions—specifically Mauritius as indicated by trade records for this specific product line—the final processing and packaging are often handled by regional German partners like Frießinger Mühle GmbH. The brand is part of the extensive private-label portfolio managed by the REWE Group, which uses its internal quality standards to provide competitively priced alternatives to major national brands.

Ownership of the brand lies with the REWE Group, a major German cooperative founded in 1927 and headquartered in Cologne. As a cooperative, it is owned by several thousand independent merchants, making it a cornerstone of the German retail landscape. The company remains a leader in sustainable sourcing through its long-term partnership with Fairtrade International.