Marvis Garden Collection Sinuous Lily toothpaste

Marvis is a cult-classic Italian dental care brand that has transformed a mundane daily necessity into a luxury sensory experience. Originally registered in Florence in 1958 by Earl Franco Cella di Rivara, the brand initially targeted smokers with its intense whitening and refreshing peppermint formulas. After a period of decline, it was acquired in 1997 by Ludovico Martelli S.p.A., another Florentine heritage company founded in 1908.

Under Martelli's ownership, Marvis has been revitalized as a global icon of 'haute cuisine' in oral care, known for its distinctive vintage-inspired aluminum tubes and unconventional flavor profiles. The Sinuous Lily variety shown here belongs to the Garden Collection, which blends traditional peppermint with floral botanical notes. The product continues to be manufactured entirely in Florence, Italy, adhering to traditional production methods that ensure a rich, dense texture and concentrated flavor.