LEGO Party! video game

LEGO Party! is a vibrant multiplayer party game developed by the Australian-based SMG Studio in collaboration with the LEGO Group. Released on September 30, 2025, the game was published by Fictions and represents a major partnership between the legendary Danish toy brand and modern digital entertainment creators. The game features 60 diverse minigames and is set across four distinct 'Challenge Zones' inspired by classic LEGO themes like Pirates, Space, and NINJAGO.

SMG Studio, the developer behind the title, was founded in 2013 in Sydney, Australia, as a division of the digital agency Soap Creative. In 2015, the studio was acquired by the global marketing giant Dentsu, which continues to be the ultimate owner of the studio as of 2026. This ownership provides SMG Studio with a global reach and the resources of a multinational corporation while maintaining its creative roots in Australia. The game's development also received support from Australian regional bodies such as VicScreen and Screen Queensland, highlighting its origins in the Australian tech and creative sectors.