True Origins Pure Lamb with Peas dog food

True Origins is a high-quality, natural pet food brand exclusively developed for and distributed by the Spanish pet retail leader Kiwoko (now part of the IskayPet Group). The 'Pure' range is specifically designed to provide a diet based on fresh ingredients, featuring high meat content and grain-free recipes to cater to pets with sensitivities.

The brand was originally launched in Spain by Kiwoko to meet the growing consumer demand for premium, natural pet nutrition. While the specific production facility is often proprietary, the brand is managed under the umbrella of the IskayPet Group, which serves the Iberian market. Ownership transitioned in 2019 from various private equity investors (such as TA Associates) to the current ultimate owner, the Emefin group, which is the family investment office of the Mulder family from Peru. As of 2026, the brand remains a flagship private label for Kiwoko and Tiendanimal stores across Spain and Portugal.