Froiz ground coffee (Mezcla)

Froiz ground coffee is a private-label product developed by Distribuciones Froiz, S.A., a prominent Spanish supermarket chain. This specific variety, 'Mezcla', typically contains a blend of natural roasted beans and torrefacto (sugar-roasted) beans, a style popular in the Iberian Peninsula. The coffee is produced by specialized suppliers such as Industria de Café del Norte S.A. (Vitoria, Álava) or Cafinsa, following the retailer's quality standards.

Founded in 1968 in Pontevedra, Galicia, by Magín Alfredo Froiz Planes, the company remains a family-owned business. It has grown from a single small store into one of Spain's top retail groups, with a significant presence in Galicia, Castile and León, Madrid, and Northern Portugal. The brand is well-known for balancing quality with competitive pricing, leveraging its deep regional roots to maintain a loyal customer base.