Steady platform

Steady is a financial technology platform and mobile application designed to assist workers in the gig economy. Launched in 2018, the product was created to help independent workers, part-time employees, and side-hustlers identify new income streams, track their earnings across multiple platforms, and access financial health tools such as 'Income Passports' and emergency grants.

The brand was founded in Atlanta, Georgia, by Adam Roseman, Michael Loeb, and Eric Aroesty, with high-profile backing from investors including Shaquille O'Neal. As a digital service, its 'manufacturing' or development originates primarily in the United States, where its core engineering and corporate operations are based. The brand serves as a bridge between workers and employers like Uber, Target, and Instacart, focusing on the American labor market. While some industry reports indicated the app faced a shutdown phase in early 2025, the brand remains a significant case study in the 'worker-first' fintech sector under the ownership of Steady Platform, Inc.