Lay's Max Argentinian-Style Grilled Steak potato chips

Lay's is one of the world's most iconic snack brands, with a history dating back to 1932 when Herman Lay started a snack food business in Nashville, Tennessee. The brand grew significantly after merging with Frito in 1961 to form Frito-Lay, and shortly after in 1965, the company merged with Pepsi-Cola to form the global giant PepsiCo.

The Argentinian-Style Grilled Steak flavor is a specialized variety often released as part of international flavor campaigns or limited-edition collaborations, such as the one featuring soccer legend Lionel Messi. While the brand has its roots in the United States, it operates a vast global supply chain. This means the products are manufactured in numerous facilities worldwide to serve local markets, typically using potatoes grown by regional farmers and processed in local PepsiCo-owned plants. As of 2026, PepsiCo remains the ultimate owner, continuing to drive the brand's global presence through its Frito-Lay division.