Aim'n sportswear

Aim'n is a prominent Swedish activewear brand founded in 2013 by Helen Van and Tekla Acs. The brand was born from the founders' desire to create more inspiring and vibrant sportswear for women, moving away from the dull designs prevalent at the time. Headquartered in Halmstad, Sweden, the company has grown into a global player with a strong presence in over 160 countries, supported by secondary hubs in New Zealand.

While the brand's design and strategic direction originate from Sweden, its manufacturing is primarily concentrated in China, specifically in regions around Shanghai and Shenzhen. The company emphasizes ethical production and sustainability, working closely with suppliers who meet high standards for working conditions and environmental impact. Aim'n is currently owned by its original founders alongside the investment firm eEquity, which has provided significant capital to fuel its international expansion and digital growth strategy.