ZOE Personalized Nutrition

ZOE is a science-driven health and nutrition company that has revolutionized the approach to personalized wellness. Founded in 2018 and launched in 2019, the brand was born out of a collaboration between Professor Tim Spector, a world-renowned genetic epidemiologist, and entrepreneurs Jonathan Wolf and George Hadjigeorgiou. The company's core offering is a personalized nutrition program that utilizes at-home testing kits to analyze gut microbiomes, blood sugar, and fat responses.

The brand's origin is rooted in the United Kingdom, specifically arising from research conducted at King’s College London. Its manufacturing and logistics are spread across multiple locations to support its major markets in the UK and the United States. While the digital and scientific operations are headquartered in London, the physical testing kits and supplements (such as the Daily30+ wholefood supplement) are produced through various specialized partners across Europe and the US to meet international quality and safety standards.

ZOE operates as a venture-backed independent company, having raised significant funding from major investment firms like Coefficient Capital and through record-breaking crowdfunding campaigns. As of 2026, it remains a leader in the health-tech space, focusing on long-term health transformation through data-backed dietary insights rather than traditional one-size-fits-all nutrition.