Asda Cheese Savouries

Asda Cheese Savouries are a popular own-brand savory snack offered by the British supermarket chain Asda. These crunchy, cheese-flavored biscuits are primarily produced within the United Kingdom, specifically packed for the retailer's distribution network across England and Northern Ireland. The product is marketed as a versatile snack, often found in the sharing crisps and biscuits aisles.

The Asda brand itself has a rich history in British retail, tracing its roots back to 1949 with the formation of Associated Dairies. Following decades of growth and a long period of ownership by the American retail giant Walmart, the company returned to majority British ownership in 2021. As of 2026, the brand is under the majority control of TDR Capital, a UK-based private equity firm, following their acquisition of a larger stake from the founding Issa brothers. This ownership transition has seen the brand refocus on its core UK market and expand its convenience store presence.