Alaska microwave

Alaska is a proprietary private label brand owned by the German multinational wholesale group METRO AG. The brand was established to provide a wide range of affordable household and electrical appliances, such as microwaves, refrigerators, and air conditioning units, specifically for the European market and professional customers of Metro and Makro stores.

While the brand is headquartered in Germany under the management of METRO AG, the physical manufacturing of the products typically occurs in various locations globally, primarily in China, to maintain competitive pricing. Ownership of METRO AG has evolved over the years; as of 2026, the company is significantly influenced by EP Global Commerce, led by Daniel Křetínský, which moved to take the wholesaler private, steering its strategic focus toward wholesale and professional food services (HoReCa).