madeometer

Made O'Meter

Discover where a brand or product originates

Chrysler vehicles

ownerStellantis N.V. (Netherlands)
originUnited States
manufacturedCanada and the United States

Chrysler is a legendary American automotive brand that has evolved from a 'Big Three' Detroit powerhouse into a key division of a global conglomerate. Founded in 1925 by Walter P. Chrysler, the brand initially gained fame for its engineering innovations, such as hydraulic brakes and high-compression engines. Over the decades, Chrysler became synonymous with the American luxury and family vehicle segments, notably pioneering the modern minivan with the introduction of the Plymouth Voyager and Dodge Caravan in the 1980s.

Following a series of corporate transformations—including the 1998 merger with Daimler-Benz and the 2014 acquisition by Fiat—the brand entered its current chapter in 2021 as a subsidiary of Stellantis N.V. As of 2026, Chrysler’s production is highly focused on its successful minivan lineup, such as the Pacifica. While the brand is headquartered in Auburn Hills, Michigan, its primary assembly now takes place at the Windsor Assembly Plant in Ontario, Canada, though its parent company maintains a vast manufacturing network across North America and Europe. Under Stellantis, there are ongoing strategic efforts to revitalize the brand with a focus on electrification and next-generation mobility.

disclaimer

poweredBy