Doriana margarine

Doriana is one of Brazil's most iconic margarine brands, celebrated for its long history and presence in Brazilian households. Originally introduced to the market decades ago, the brand has undergone several ownership changes that mirror the shifting landscape of the global food industry.

For many years, Doriana was a key part of Unilever's spreads portfolio. However, as part of a strategic shift by Unilever to move away from the margarine sector, the brand was eventually sold. In 2017, the Brazilian food giant Seara, which is a subsidiary of JBS S.A., acquired the brand. Today, Doriana is owned by the Batista family through their massive conglomerate, J&F S.A. (formerly J&F Investimentos). The product is primarily manufactured in Brazil, catering to the local market where it remains a leader in the spreadable fats category. Under its current ownership, Doriana continues to innovate its formula, focusing on vitamins and plant-based ingredients to maintain its status as a breakfast staple.