Lolë apparel

Lolë, which stands for "Live Out Loud Everyday," is a prominent Canadian lifestyle and activewear brand founded in Montreal in 2002. Originally created by Evelyn Trempe to address a lack of style in technical outerwear for women, the brand has since evolved into a global player in the athleisure and wellness space. Its product line includes a wide range of yoga wear, winter jackets, swimsuits, and accessories designed for versatility between the studio and the street.

While the brand's design and headquarters remain firmly rooted in Montreal, Quebec, its manufacturing is conducted across a global supply chain. This involves multiple countries, primarily in Asia (such as Vietnam and China), to leverage technical expertise in performance fabrics, alongside continued efforts toward sustainable sourcing and ethical production practices.

As of 2026, the brand is owned by Lolë Brands (officially Lolë Brands Canada ULC), which has transitioned into a brand aggregator. Under the leadership of CEO Todd Steele and backed by private investment, the company has expanded its portfolio significantly by acquiring other lifestyle and performance brands, including the sustainable label époque évolution, cycling specialist Louis Garneau Sports, and the footwear brand Sanuk. This strategy has solidified Lolë as a diversified leader in the global active lifestyle market.