ØGO Økologisk Koldpresset Rapsolie

ØGO is a prominent private-label brand specializing in organic grocery products, developed specifically for the Danish discount retail chain Netto. The 'ØGO' brand name is a play on the Danish word for organic ('økologisk') and is designed to make organic products accessible to a wider consumer base through competitive pricing.

This specific product, cold-pressed rapeseed oil (koldpresset rapsolie), is produced in Denmark using organic farming methods. The cold-pressing process is a mechanical method that avoids high heat, ensuring that the natural golden color, vitamins, and mild nutty flavor of the rapeseed are preserved. Unlike refined oils, it is highly valued in Nordic cuisine for dressings and low-heat cooking.

The brand is owned by Salling Group, Denmark's largest retail conglomerate. Salling Group is unique in its structure as it is 100% owned by the Salling Foundations, meaning the company's profits are reinvested into the business or donated to philanthropic causes such as culture, sport, and social welfare throughout Denmark.