HABA toys

Founded in 1938 by Eugen Habermaaß and Anton Engel in Bad Rodach, Germany, HABA (originally known as 'Habermaaß & Co.') has evolved from a small 'factory for fine wooden products' into a globally recognized leader in the toy industry. The brand is renowned for its high-quality wooden toys, specifically infant and toddler items like clutching toys and building blocks, which are largely still produced in its German facilities. This commitment to local manufacturing in Upper Franconia remains a core part of the brand's identity.

While the iconic wooden baby products are manufactured in Germany using sustainably sourced timber, the company has expanded its production network to include manufacturing partners in Asia, particularly for certain toddler toys, textiles, and plastic items. Despite facing corporate restructuring challenges in late 2023, HABA remains a family-owned enterprise under the Habermaaß Familygroup. The brand continues to focus on its mission of being an 'Inventor for inquisitive minds,' emphasizing ecological sustainability and social responsibility through all its manufacturing and design processes.