Wholesome Organic Coconut Sugar

Wholesome Organic Coconut Sugar is a premium plant-based sweetener originally founded in Sugar Land, Texas, USA. The brand, Wholesome (formerly Wholesome Sweeteners), was established in 2001 as a joint venture between Imperial Sugar Company and the UK-based Edward Billington & Son. It was a pioneer in bringing Fair Trade certified and organic sugars to the North American market.

The coconut sugar itself is primarily sourced from Indonesia. It is harvested by tapping the sweet nectar from the flowers of tropical coconut palm trees, which is then processed into a rich, caramel-flavored brown sugar using traditional methods. This commitment to ethical sourcing has remained a core part of the brand's identity throughout its growth.

In 2021, the brand was acquired by Whole Earth Brands, Inc., a global company specializing in sugar alternatives and lifestyle sweeteners. As of 2024 and looking toward 2026, the ultimate ownership of the brand has transitioned further following the acquisition of Whole Earth Brands by Sweet Oak (an affiliate of Rhône Capital), a global private equity firm. The brand continues to focus on providing high-quality, sustainably sourced organic sweeteners for health-conscious consumers.