First Price Pære Banan sødmælksyoghurt

First Price is a prominent private label brand widely recognized across Scandinavia, specifically in Denmark and Norway. Originally launched in 2003 by the Norwegian retail group KIWI (part of NorgesGruppen) as a strategic response to the expansion of international discount chains, it has since grown into a comprehensive budget brand covering hundreds of everyday essentials.

In Denmark, First Price products are distributed and managed by Dagrofa, which operates major retail chains including Meny, Spar, and Min Købmand. While the brand itself is a retail private label, the production of specific items is often outsourced to established regional manufacturers. This particular pear and banana whole milk yoghurt is produced in Denmark, leveraging the country's strong dairy infrastructure.

Ownership of the brand is shared through a collaborative Nordic framework. The brand is owned by NorgesGruppen in Norway, while in Denmark, it is part of the Dagrofa portfolio. Notably, NorgesGruppen holds a significant 49% stake in Dagrofa, creating a unified corporate link behind the brand across both markets. The brand remains a key pillar of the 'value-for-money' segment in Northern European retail.