Made O'Meter
Discover where a brand or product originates
Twix is a globally recognized chocolate bar brand that originated in the United Kingdom. It was first introduced by Mars Limited in 1967 at their production facility in Slough, England. The product consists of a biscuit finger topped with caramel and coated in milk chocolate. For many years, the brand was marketed as "Raider" in several European countries before being unified under the Twix name in the early 1990s.
Today, Twix is manufactured in multiple locations worldwide to satisfy international demand. Major production hubs include the original Slough factory in the UK, a significant facility in Veghel in the Netherlands (which handles much of the European supply), and various sites across the United States for the North American market.
The brand is owned by Mars, Incorporated, a major American multinational manufacturer of confectionery, pet food, and other food products. Mars remains a private, family-owned business and is headquartered in McLean, Virginia, USA. The company is known for its "Five Principles" of Quality, Responsibility, Mutuality, Efficiency, and Freedom, which guide its global operations and sustainability initiatives, including a commitment to sourcing 100% responsibly grown cocoa.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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