Only Curls hair care

Only Curls is a specialized British hair care brand founded in 2016 by Lizzie Carter and her husband Hugo Lewis. The brand was born out of Carter's personal frustration with the lack of quality products for curly hair in the UK market, particularly after she had been exposed to more diverse options while working in the United States. Starting with just a £500 investment and a single microfiber hair towel designed to reduce frizz, the company has grown into a multi-million-pound business.

By 2026, the brand has significantly expanded its retail footprint, notably through a major partnership with Boots, which has seen its products stocked in hundreds of stores across the UK and Ireland. The product range now includes a comprehensive line of cleansers, conditioners, gels, and mousses, as well as specialized lines like 'Little Curls' for children. Unlike many beauty brands that are acquired by global conglomerates, Only Curls remains an independent, founder-led company headquartered in London. Their products are formulated and manufactured within the United Kingdom, emphasizing high-quality, natural ingredients that are vegan-friendly and cruelty-free.