Soundcore audio and visual products

Soundcore is a globally recognized audio brand that specializes in high-quality Bluetooth headphones, earbuds, and speakers. Originally established as a sub-brand of Anker Innovations in 2018, it quickly gained a reputation for combining premium acoustic technology with affordable pricing. The brand was created to address a gap in the market for high-performance audio equipment that maintains accessible price points for everyday consumers.

As of 2026, Soundcore continues to operate under the umbrella of Anker Innovations Co., Ltd., which is headquartered in Changsha, China. While the brand initially focused strictly on audio, it has expanded its footprint by integrating visual technology, such as the Nebula line of projectors, into its core ecosystem. Research indicates that while the majority of production takes place in China, the company has diversified its manufacturing across multiple countries, including Vietnam, to support its global supply chain. In some markets, particularly China, the brand has begun transitioning towards a unified 'Anker Audio-Visual' moniker to better represent its expanded range of hardware.