Ninja Kitchen System with Auto-iQ Boost

The Ninja brand of kitchen appliances is a prominent line of high-performance household tools, including blenders and food processors. The product pictured features 'Auto-iQ Boost' technology, designed to provide pre-programmed blending cycles that eliminate the need for manual guesswork.

The brand was launched in 2009 as part of SharkNinja Operating LLC, formerly known as Euro-Pro Operating LLC. The company's roots trace back to Montreal, Canada, where it was founded by Mark Rosenzweig in 1994. In 2003, the company moved its headquarters to Needham, Massachusetts, USA.

Historically, Ninja products have been manufactured in China. While the company has explored diversifying its supply chain for the North American market, most units distributed globally and sold in Europe across 2024–2026 continue to be manufactured by partners in China. Following a period of majority ownership by JS Global Lifestyle, SharkNinja completed a spin-off in 2023 to become an independent, publicly traded entity on the New York Stock Exchange (NYSE: SN).