Summer Fridays Skincare

Summer Fridays is a contemporary beauty brand that has redefined the landscape of 'clean' and 'effortless' skincare. Founded in 2018 by social media influencers Marianna Hewitt and Lauren Ireland, the brand gained immediate cult status with the release of its iconic Jet Lag Mask. The brand was conceived to provide effective, high-quality formulations that address the needs of busy lifestyles, specifically targeting millennials and Gen-Z consumers. Based in Los Angeles, California, the brand draws heavy inspiration from the relaxed yet sophisticated California lifestyle, emphasizing glow-inducing ingredients and aesthetically pleasing packaging.

In early 2024, Summer Fridays reached a major business milestone by securing a strategic majority investment from TSG Consumer Partners, a leading private equity firm known for scaling high-growth consumer brands. This partnership marks a new chapter for the company, providing the resources necessary for global expansion and product diversification. Despite the shift in majority ownership, the original founders continue to maintain a significant stake in the company and remain deeply involved in its creative and strategic direction. Most products are manufactured in the United States to maintain stringent quality standards while supporting local production facilities.