Wipp Express Power Caps detergent

Wipp Express is a prominent brand of laundry detergent, particularly iconic in the Spanish market. Its history dates back to 1982 when it revolutionized home care with the famous slogan "El frotar se va a acabar" (the rubbing is over), initially launching as a hand-washing detergent. Over the decades, it has expanded its product line to include liquid gels, powders, and high-tech pre-dosed capsules like the Power Caps shown in the image.

The brand is a core part of the laundry and home care portfolio of the German multinational Henkel. While Wipp Express has a strong Spanish identity and was significantly developed by Henkel Ibérica in Barcelona, its products are manufactured across Henkel's European production network. The company operates major detergent production facilities in countries such as Italy, Spain, and Germany to supply various regional markets. This specific product often features collaborations with other Henkel brands, such as the inclusion of Vernel fabric softener notes for long-lasting freshness.