Wilfa kitchen and climate electronics

Wilfa is a prominent Norwegian brand established in 1948 by Fritz R. Wilhelmsen. Originally starting with vacuum cleaners under the name Wilhelmsen Fabrikker (Wilfa), the company has evolved into a leading Nordic supplier of small household electrical appliances. While its design and development are rooted in Norway, the vast majority of its manufacturing is outsourced to specialized factories in China.

The brand is celebrated for its commitment to high-quality Nordic design, often collaborating with professional experts—such as the Norwegian National Baking Team for its ProBaker machines—to ensure superior performance. Today, Wilfa remains a privately held Norwegian company, owned by the Hoff family, and continues to expand its presence across Europe, including subsidiaries in Sweden, Denmark, Finland, and Germany.