Naïf Mineral Sunscreen Spray SPF50 Fragrance Free

Naïf is a Dutch skincare brand founded in 2013/2014 by Jochem Hes and Sjoerd Trompetter. The founders were motivated by a lack of clean, chemical-free products for their own children, leading them to develop a line focused on natural ingredients and environmental responsibility. The product shown is a mineral-based sunscreen specifically designed for babies and children, using non-nano zinc oxide as a UV filter instead of synthetic chemical filters like oxybenzone.

The brand is a certified B Corporation, reflecting its commitment to social and environmental standards. Their manufacturing is centered in the Netherlands, maintaining a local supply chain to reduce their carbon footprint. Naïf is also known for its sustainable packaging, often utilizing biobased plastic derived from sugarcane, as noted on the product bottle. While remaining a privately held company based in The Hague, they received significant investment in late 2023 from the European impact investor Future Business Partnership (FBP) to support their international expansion.