Oofos footwear

Oofos is a pioneer in the 'recovery footwear' category, specifically engineered to help athletes and active individuals recover after workouts. Founded in 2011, the brand's signature is its proprietary OOfoam™ technology, which is designed to absorb 37% more impact than traditional footwear foam, thereby reducing stress on feet, knees, and the lower back.

While the brand was designed and developed in the United States, its manufacturing is a global operation. Production is primarily concentrated in Vietnam and South Korea, where the core OOfoam™ footbeds are produced. Some specific styles or assembly processes also take place in Indonesia and Taiwan. The company maintains strict quality control across these locations to ensure the integrity of its patented footbed geometry.

Oofos remains a privately held American company headquartered in Massachusetts. It was established by a team of footwear industry veterans who previously held roles at major athletic brands like Nike and Reebok. Today, the brand has expanded from specialized running stores to global retail and e-commerce, remaining independent and founder-led.