Mr. Beans Protein Cream with legumes and cocoa

Mr. Beans Protein Cream is a plant-based spread specifically designed to reintroduce legumes into the modern diet in a tasty, spreadable form. The product is 100% made in Italy, using high-quality Italian legumes like chickpeas and yellow peas to achieve a high protein content (22%) without the use of milk, gluten, or palm oil.

Originally launched by Italian Snack Food Srl, based in Parma, the brand focuses on healthy snacking innovations that leverage local agricultural supply chains. The production is concentrated in San Secondo di Pinerolo, Italy, ensuring that the brand maintains its 'Made in Italy' status and supports local production standards. The ultimate ownership remains with the founding Italian company, positioning Mr. Beans as a disruptive player in the Italian healthy food market.