Chilli Beans eyewear case

Chilli Beans is a prominent Brazilian brand of sunglasses, prescription frames, and watches. Founded in 1997 by entrepreneur Caito Maia, the brand revolutionized the eyewear industry in Brazil by introducing a self-service retail model where customers could freely touch and try on products. The iconic red chili pepper logo, as seen debossed on this black case, has become a symbol of the brand's fast-fashion approach to eyewear, releasing new collections frequently.

While the brand's creative development, design, and marketing strategies are headquartered in São Paulo, Brazil, the majority of its manufacturing is performed in China to maintain competitive pricing and high output. As of 2026, the company continues to be an independent leader in the Latin American market under the leadership of its founder, who regained 100% ownership after buying back stake from investment groups.