The King Original cigarettes

The King is a prominent tobacco brand originally established in Bulgaria. Since its inception, the brand has been closely associated with the company Kings Tobacco International (KTI), which is now part of the KT International group headquartered in Plovdiv, Bulgaria. Known for its 'Original Since 1947' slogan, the brand pays homage to its long-standing heritage in Eastern European tobacco manufacturing.

Today, The King is positioned as a value-driven international brand, exported to numerous markets across Europe, Asia, and Australia. It is recognized for offering professional-grade tobacco blends, such as Virginia and American mixtures, at a competitive price point. The ultimate ownership of the brand rests with KT International, an independent European tobacco company that operates one of the most technologically advanced manufacturing facilities in the region.