On Running athletic shoes

On Running is a prominent Swiss performance sportswear brand that has rapidly ascended in the global athletic market. Founded in Zurich in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, the brand was built on a revolutionary cushioning concept: "running on clouds." This was initially prototyped using simple garden hose segments glued to outsoles, evolving into the patented CloudTec technology that defines the brand's aesthetic and functional identity today.

While the brand's engineering, design, and research remain firmly rooted in Zurich, Switzerland, the manufacturing process is global. Production primarily takes place in Vietnam and China, which provide the high-tech supply chains and skilled labor necessary for technical footwear. Additional manufacturing facilities are located in Indonesia, Bangladesh, and India to support their expanding global footprint.

Ownership of the brand remains tied to its public listing on the New York Stock Exchange as On Holding AG. As of 2026, the company continues to be led by its original founders, who have taken on Co-CEO roles to steer the next phase of growth. Notably, Swiss tennis legend Roger Federer joined as a significant shareholder and partner in 2019, further cementing the brand's association with elite performance and Swiss precision.