Made O'Meter
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Vitality is a prominent brand specialized in cold beverage solutions, particularly known for its high-quality juices, lemonades, and iced teas. Originally established as Vitality Foodservice Inc. in Tampa, Florida, the brand became a cornerstone of the North American out-of-home beverage industry. Its reputation was built on innovative dispensing systems like the Express and Flavour Flip, which allowed high-volume operators to serve consistent, chilled beverage products.
In 2009, the brand's North American operations were acquired by Nestlé Professional, the foodservice-focused subsidiary of the Swiss multinational Nestlé S.A. While the European manufacturing and distribution business was excluded from that specific deal, the brand is most globally recognized today as part of the Nestlé Professional portfolio. Manufacturing typically takes place in the United States to serve the North American market, though Nestlé's global infrastructure allows for broader production and distribution across international foodservice sectors.
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