Odorex deodorant

Odorex is a prominent hygiene brand with a heritage dating back to 1934, when it introduced the very first deodorant to the Dutch market. Since its inception, the brand has expanded its portfolio from a single pioneering product to a comprehensive range of antiperspirants and deodorants, including sprays, rollers, sticks, and specialized 'Extra Dry' treatments.

While the Odorex brand name is used by several distinct companies globally (including an odor-control business in New Zealand and industrial chemical suppliers), the primary personal care brand found in the Netherlands and Europe is owned and managed by the Sodalis Group, a major player in the beauty and personal care industry. Manufacturing for the European personal care line predominantly takes place in the Netherlands and other European facilities. The brand remains a household name in its original market, known for its emphasis on effective, skin-friendly, and increasingly vegan-friendly formulations.