WC Net Candeggina Gel

WC Net Candeggina Gel is a prominent household detergent specialized for bathroom hygiene. The brand was originally created by Exportex, an Italian company founded by Joseph Nissim in 1949. WC Net specifically entered the market in 1967 with the launch of an innovative toilet cleaning powder, later expanding its portfolio to include liquid gels and rim blocks.

Today, the brand is owned by the Bolton Group, a major Italian multinational conglomerate. While the brand has historical roots in Italy and maintains significant production facilities there (such as the plant in Melzo managed by Bolton Manitoba), it has grown into a global presence, distributed in over 20 countries. Bolton Group remains a privately held entity, continuing to manage various iconic household and personal care brands under its extensive corporate umbrella.