ACE WC Gel Profumato

ACE is a renowned brand of household cleaning products, particularly famous for its specialized bleaches and cleaners. Originally founded in Italy during the 1960s, the brand grew into a staple for hygiene and garment care within Mediterranean households and beyond. It is particularly known for innovations like the 'multi-jet' system in its toilet gels and its 'Gentile' formula for colored fabrics.

Since 2013, the ACE brand has been owned and managed by Fater S.p.A., which is a long-standing 50/50 joint venture between the Italian company Angelini Industries and the American multinational Procter & Gamble (P&G). While ACE began as a laundry brand, under Fater's management, it expanded into a comprehensive home care line. Manufacturing for ACE products primarily takes place in Campochiaro, Italy, with additional facilities in Portugal and Turkey to serve international markets.