Chanteclair Vert Laundry Detergent

Chanteclair is an iconic brand with a history dating back to 1900 in Marseille, France, where master soap maker Auguste Roustan created the original Marseille Soap formula. While its roots are French, symbolized by its famous rooster logo (the 'Gallo del Pulito'), the brand was later established as a household leader in Italy. Since 1997, it has been a pioneer in the liquid detergent market, known for high-performance cleaning derived from traditional soap-making expertise.

The product belongs to the 'Chanteclair Vert' line, which is specifically formulated with 100% plant-based surfactants to offer an eco-friendly cleaning alternative. These products are developed using renewable resources and are biodegradable, emphasizing scientific research into sustainable home care. Manufacturing is carried out in Italy, where the brand operates several specialized production facilities.

Ownership of the brand currently resides with Gruppo Desa S.p.A. (also known as Desa Group), an Italian family-owned conglomerate headquartered in Seregno. Desa Group is a major player in the European home and personal care sector, managing several historically significant brands. In recent years, investment firms like Azzurra Capital have acquired minority stakes in the group to support its global expansion and maintain its leadership in sustainable product innovation.