McKennedy Sweet Potato Fries

McKennedy 'American Way' is a specialized private label brand created and owned by the German retail giant Lidl. Despite its distinct American-themed branding—complete with red, white, and blue colors and the Statue of Liberty—the brand was actually founded in Germany. It serves as Lidl's in-house label for North American-inspired foods, often featured during themed promotional weeks.

While the marketing emphasizes the 'American Way,' the products themselves, including these sweet potato fries, are generally manufactured by third-party suppliers within the European Union (such as Germany or the Netherlands) to fit Lidl's established distribution network. The brand remains entirely under the ownership of the Schwarz Group, which is the ultimate parent company of Lidl.