VitaYummy Hair & Nails vitamin gummies

VitaYummy is a prominent Scandinavian brand specializing in vitamin and nutritional supplements, specifically known for its vegan gummy variants. Originally developed by the Danish company Nordic Nutriment ApS based in Roskilde, the brand has grown significantly since its launch in 2018. The product shown, specifically the Hair & Nails formula, is designed with high levels of biotin and selenium to support beauty from within.

In late 2024, the brand underwent a significant ownership change when Nordic Nutriment ApS was acquired by Vision Healthcare. This acquisition was part of Vision Healthcare's strategy to expand its footprint in the Nordic market. Manufacturing for the brand is generally described as occurring across multiple European locations to meet high standards for quality and vegan certification, though the company's roots and distribution remain firmly centered in Denmark and the broader Scandinavian region.